Mailbird is a profitable desktop email client for Windows and Mac, quietly successful for over a decade, with thousands of paying customers. We are in the middle of an AI-native rebuild, with a new cross-platform product and AI features launching over the coming months.

The role

We are building out our customer marketing: first-week activation, lifecycle email, campaigns to our existing user base, and a newsletter. Our team handles the hands-on execution with the help of AI tools. What we are looking for is a senior marketing strategist to advise us, in a light-touch and project-based capacity.

You would

• Review our marketing strategy and campaign plans and tell us where they are great, where they are only good, and what to change
• Help us focus on the few things that move the needle
• Give creative and editorial direction on activation emails and a productivity and AI newsletter
• Bring a proven point of view from multiple companies

This role is about taste and judgment. We can tell good from bad. We need someone who can tell great from good.

Engagement

• Fractional and project-based, roughly a few hours per week equivalent
• Paid per project or per deliverable, starting with a review of our launch and customer-marketing strategy
• Fully remote and async-friendly
• Room for an ongoing advisory relationship if the first project is a fit

About you

• Senior lifecycle or customer marketing experience in B2C or prosumer SaaS
• Strong, specific opinions about what great customer marketing looks like
• Comfortable advising and reviewing rather than executing
• Treats AI as leverage and understands how a small team ships fast with it
• Familiar with tools like Customer.io, Mixpanel, and Brevo